Worked as Art Director on a national superhero day campaign for Ziploc focused on celebrating the unseen heroes, Teachers. We unveiled an art installation – large scale portraits made up of symbolic items donated by students placed in bags and containers - that celebrated teachers as the real superheroes among us. These portraits were part of a live reveal event, a public installation, fodder for heartfelt films, a call for social engagement with #MoreThanATeacher, and imagery for out of home communications.
Worked as Art Director/Photographer to bring 5gum’s signature bold style to various social channels as well as launching their first Instagram platform. Developed a strategy that focused on bringing to life the brand’s distinctive assets on pack into distinguished on image designs and effects. Strategy focused on fans over indexing in various adventure/explorer lifestyles.
Worked as Art Director/Photographer to revamp Starburst’s brand identity across social platforms by introducing new strategy and creative.
Launched Starburst Instagram channel focusing on the brand’s colorful product and pop culture connections.
Created original Snapchat video ads personifying product in fun unique ways.
Worked as Art Director/Photographer to revamp Skittle’s brand identity across social platforms by introducing new strategy and creative. Launched the first ever Skittle’s Instagram channel, redefining the brand’s creative with real photography and pop culture references. Partnered with celebrities and organizations to build stronger sponsored experiences, and establish the brand’s presence in activations.
Worked as Sr. Art Director to create a launch campaign for Starburst's All-Pink packs. From partnering with a P.R firm for the initial announcement online, to pink-themed social content, short form videos, and 2 custom Snapchat filters, we created an experience for fans that celebrated their excitement in a truly authentic way. With fans already identifying themselves as Pink Starburst, we were able to focus our efforts on helping them scream it out loud. Ending the campaign was a culmination of all the fan excitement with a series of videos actually based on real fan tweets/comments about the beloved All-Pinks from the fans themselves.
The Drum's US Ad of the Week
MarCom Gold Winner - Social Video
Worked as Art Director/Cinematographer on videos meant to portray Day of the Dead traditions. Being an authentic beer, Modelo wanted to show the authentic way to celebrate the Mexican holiday, Dia De Los Muertos, from the traditional face painting, to remembering family members past with an alter adorned with marigolds and loved ones memorabilia. Videos worked in tandem with P.O.S Design featuring original artwork by Steve Simpson
Worked as Art Director on relaunch of Victoria Beer look and feel. Goal was to bring Victoria back to it's traditional mexican roots by pulling inspiration from the iconic Charro, the traditional mexican horseman. Through their uniquely patterned clothing and tools of the trade, I was able to hand draw, then vectorize specially branded patterns for Victoria. With no clear typeface that really captured the look and feel, I continued the trend of hand drawn shapes and created a typeface that is both traditional as well as eye-catching.
Worked as Art Director on Evolution's Green Juice #Turnitaround campaign. Working alongside web developer, designed webpages utilizing existing social activations and introducing new social media call-to-actions to increase consumer interaction with the brand. Needed to blend webpages into Evolution's existing site while maintaining a theme that aligned with current P.O.S material in grocery stores.
Worked as Art Director/artist on test launch for LEON beer, a well known beer in Mexico making it's way over into the U.S. The beer has a reputation of being a great beer with great character, and needed something that would draw that attention to a new audience enjoying it for the first time. Utilizing the already popular lion logo, I brought it to life in an eye catching graphic that would draw the attention of anyone seeing it for the first time in a bar.
Worked as Art Director for refreshing new product shots for Modelo Especial. There is a very authentic look that Modelo needed to be reflected in it's product look and a pristine pedastool is not apart of that. Having the head of the beer break along with condensation that was not uniform brought out the character that is Modelo.
Modelo Especial Cinco de Mayo campaign for 2015. Worked as Jr. Art Director in initial concepting then full execution of program from main visual. Not wanting to lose the authenticity of Cinco De Mayo, we kept with Mexican themed patterns and textures throughout the p.o.s material.
Concept, Package, and print material design for Tsingtao Beer. Worked as Jr. Art Director helping to put together an exciting new look for Tsingtao's Year of the Horse campaign. Being the year of the Wood Horse, we concepted an idea centered around a horse and other chinese symbols laser cut into planes of wood. Using those pieces we were able to carry them through in print materials, commemorative packaging, and Tsingtao's american website.
Working as web designer for development of new web page to house Upshot's case studies. Goal was to design a very clean layout that generated interest enough in a study to further engage with the company.
Mural project between Epic Youth of New Life Pilsen Church and the ad agency Upshot as an initiative to build a relationship with the community. Designed mural and organized relations between groups.
Photos by: Tyler Bartley
Worked as Creative Director on development of album art for NLP Worship's CD release. A celebratory message was needed for this song to convey it's energy and upbeat, was able to achieve this with the use of high speed photography/video and Holi color powder. Using a variety of colors and techniques, we were able to capture some great original photography to be used on album alongside a video to build promotion of release.
Collaborative work on a magazine for the local social life in Chicago. Serum is the cure for the mundane as it heals each of your five senses, working its way to enrich your mind. All spreads and photography designed personally.