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The Drum's US Ad of the Week

MarCom Gold Winner - Social Video

Worked as Art Director/Cinematographer on videos meant to portray Day of the Dead traditions. Being an authentic beer, Modelo wanted to show the authentic way to celebrate the Mexican holiday, Dia De Los Muertos, from the traditional face painting, to remembering family members past with an alter adorned with marigolds and loved ones memorabilia. Videos worked in tandem with P.O.S Design featuring original artwork by Steve Simpson

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Worked as Art Director on Evolution's Green Juice #Turnitaround campaign. Working alongside web developer, designed webpages utilizing existing social activations and introducing new social media call-to-actions to increase consumer interaction with the brand. Needed to blend webpages into Evolution's existing site while maintaining a theme that aligned with current P.O.S material in grocery stores.

http://www.evolutionfresh.com

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Worked as Art Director/artist on test launch for LEON beer, a well known beer in Mexico making it's way over into the U.S. The beer has a reputation of being a great beer with great character, and needed something that would draw that attention to a new audience enjoying it for the first time. Utilizing the already popular lion logo, I brought it to life in an eye catching graphic that would draw the attention of anyone seeing it for the first time in a bar.

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Worked as Art Director for refreshing new product shots for Modelo Especial. There is a very authentic look that Modelo needed to be reflected in it's product look and a pristine pedastool is not apart of that. Having the head of the beer break along with condensation that was not uniform brought out the character that is Modelo.

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Worked as Art Director on relaunch of Victoria Beer look and feel. Goal was to bring Victoria back to it's traditional mexican roots by pulling inspiration from the iconic Charro, the traditional mexican horseman. Through their uniquely patterned clothing and tools of the trade, I was able to hand draw, then vectorize specially branded patterns for Victoria. With no clear typeface that really captured the look and feel, I continued the trend of hand drawn shapes and created a typeface that is both traditional as well as eye-catching. 

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Modelo Especial Cinco de Mayo campaign for 2015. Worked as Jr. Art Director in initial concepting then full execution of program from main visual. Not wanting to lose the authenticity of Cinco De Mayo, we kept with Mexican themed patterns and textures throughout the p.o.s material.

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Concept, Package, and print material design for Tsingtao Beer. Worked as Jr. Art Director helping to put together an exciting new look for Tsingtao's Year of the Horse campaign. Being the year of the Wood Horse, we concepted an idea centered around a horse and other chinese symbols laser cut into planes of wood. Using those pieces we were able to carry them through in print materials, commemorative packaging, and Tsingtao's american website. 

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Worked as Creative Director on development of album art for NLP Worship's CD release. A celebratory message was needed for this song to convey it's energy and upbeat, was able to achieve this with the use of high speed photography/video and Holi color powder. Using a variety of colors and techniques, we were able to capture some great original photography to be used on album alongside a video to build promotion of release. 

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ATYPI, the International Typography Association, concept design for Atypi identity and stationary. The concept is based on historic book design and the iconic stamps and seals found within them.

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Working as web designer for development of new web page to house Upshot's case studies. Goal was to design a very clean layout that generated interest enough in a study to further engage with the company. 

upshot.agency

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New Life Pilsen Church recent full rebrand. Worked on as Media Director and graphic designer on all forms of collateral, from print to digital content including videography. Weekly designs/promotions of new sermon series on social media outlets as well as producer on weekly online broadcasts. newlifepilsen.com

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Mural project between Epic Youth of New Life Pilsen Church and the ad agency Upshot as an initiative to build a relationship with the community. Designed mural and organized relations between groups. 

Photos by: Tyler Bartley

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Collaborative work on a magazine for the local social life in Chicago. Serum is the cure for the mundane as it heals each of your five senses, working its way to enrich your mind. All spreads and photography designed personally.

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Package Design concept for Monsieur, a gentleman's date night pack. Each item in the kit is meant to help a man get himself ready for a night on the town. If you need a quick breath mint to freshen your breath, or a black tie for a last minute formal event, Monsieur has you covered.