Partnering with Bon Appetite and Chef Tiana Gee, we created a unique video series focused on helping consumers “swap” spending behaviors. We joined Chef Tiana in the kitchen where she used a Total Wireless powered device to teach her friends cheaper versions of their favorite meals over video chat. Was able to seamlessly integrate branding into the shoot through both set design and on-screen graphics while not intruding on the video experience.

This was one of many non-traditional marketing opportunities we were able to convince clients to invest in to great success.

Role: Associate Creative Director