Allstate TVC:
Car Sweet Car
A TV spot that takes a humorous look at “bundling home + auto” by featuring a character that loves cars…a little too much. See all the found + custom built “car lover” pieces including a truck bed…bed and V8 engine espresso machine to start the morning right . We were even able to take advantage of innovative CGI technology to bring to life the car lover’s dream home, modeled to look like his favorite SUV.
Role: Associate Creative Director
Additional
Formats
With media consumption constantly changing, you have to be where consumers are and adapt to the platforms. Which is why these formats were developed alongside TV and kept from being an after thought in the editing process.