Starburst fans have been proudly identifying themselves as their favorite flavors for years and we tapped into that behavior to celebrate the most famous flavor: Pink. We made the announcement by collecting our favorite fan twitter posts and bringing them to life through vibrant, stop motion OLVs. Supported by additional social content, the videos gained media attention as more people shared their excitement on twitter and several unique Snapchat filters.

Role: Senior Art Director // Photographer