The Allstate Foundation has been working with Roadtrip Nation, a non-profit focused on sharing the stories of high school students across the nation, all year and celebrated that partnership in a big way. Students at a local NYC high school thought they were attending a presentation from Roadtrip speakers and were instead treated to Alicia Keys joining the fun.

We built an unique experience for students and Roadtrip Nation alike, and thanks to local media, Alicia Key’s, and Allstate social social channels we were able to bring attention to an exceptional program.

Role: Associate Creative Director