Net10 Wireless
Rebrand
Net10 Wireless was looking to modernize their entire brand look to better represent their target demographic: “tech-focused millennials”. To achieve this, we took a look at removing the brands older, stark graphics representing people and instead introduced more lifestyle imagery that better represented their diverse consumer base. We introduced graphics that both worked with the new lifestyle direction while still representing the brand in a more contemporary style and remaining meaningful to the overall narrative.
Role: Senior Art Director // Illustrator
Redefined lifestyle imagery to better represent the diverse, target audience and placing them in brand focused situations.
Audience - Techy Millennials
The Decagon
A 10-sided geometric shape that became an own-able brand icon that can boldly live in each new layout.
Illustrative Icons
A set of originally designed icons that are used to express various features of Net10 plans.
Developed a custom map icon to showcase Net10’s various coverage options through a unique graphic color treatment. Each color representing the various wireless networks consumers can choose from.
Net10 Coverage Map
Font
The primary font that Net10 used to represent the brand across all channels including Web, Display, Social, Email and Print.
A special “pixel effect” design to be added to headlines focused on messaging ownable to Net10 and contained to certain lines of copy. Meant to be a “sign off” and add emphasis where needed.
Headline Treatment
Layout Examples
Net10 Website // Digital Banners // Social
